Back to list

Do You Know How to Generate Insurance Leads?

As an insurance agent, one of the most challenging aspects of operating is knowing how to generate insurance leads. It’s often not easy to find new clients and leads must be high quality from the outset for them to have any likelihood of conversion.

Being able to generate leads that convert is intrinsic to your success as an insurance agent – and thanks to the sheer volume of options in a saturated market, you need an approach to your lead generation that both works and offer a great return on investment.

How to Generate Insurance Leads

There are several ways you can generate quality insurance leads. Here are just five of those which can be extremely effective:

1. Request Referrals – client referrals from satisfied customers are very powerful – it is the greatest testimonial for your business. Ask your clients to tell their family, friends, and co-workers about you. And remember that when you offer and deliver exceptional products and services, positive word of mouth naturally follows.

 

2. Volunteer to Build your Local Reputation – this can help to establish you as an insurance provider with integrity. You could host insurance seminars for local sole traders and small business owners; advise local charities for free; be a guest speaker to business groups; assist your local clubs, community organizations, religious groups, etc.

 

3. Get listed on Review Platforms – savvy consumers seek genuine reviews before they make a new purchase decision – and this applies to their choice of insurance provider. Most prospects will do a little research into you via review sites to read testimonials – and even one bad review can be very damaging to your reputation. Get listed on reputable, active review platforms and monitor content relating to your company there. The most important one of these is arguable Google My Business. Don’t post fake reviews on your own behalf! Most audiences are smart enough to recognize authentic reviews and this matters.

 

4. Adopt an SEO Strategy – being visible to online searches is essential and the better your search engine ranks, the better your visibility to your target audience will be right when they are seeking the solutions you provide. The right SEO strategy will inform your target audience, boost your online presence, and place you ahead of your competitors.

 

5. Team up with a provider of lead generation for insurance agents – like Get A Quote!

Work with Get-A-Quote

Get A Quote is a top lead generation and insurance comparison company working in the car insurance and homeowner’s insurance industry in California and Florida. We have the connections, experience, and insight to help generate high-quality, high-conversion rate leads for your insurance business.

Sign up with us today to start generating the right insurance leads for your business.